Want to start using natural and non-toxic personal care products, but are overwhelmed with all the options and prices? I got you! While some clean beauty and organic skincare brands can certainly be priced higher, it’s not always the case. This post will show you all the affordable, budget-friendly brands that also have safe ingredients.
This post contains affiliate links.
But first, if you’re wondering what even makes a brand “clean” or not, the definition is a little blurry! Everyone has their own standards and defines “clean beauty” differently because there is no set regulation. To learn more about which ingredients I personally recommend avoiding (based on research!), you’ll wanna pick up a copy of The Ultimate Clean Beauty Ingredient Glossary:
This post is broken down into two sections: clean beauty and natural skin/body care brands! Let’s get started.
This Post Covers:
- Best Budget-Friendly Clean Beauty Brands
- Best Budget-Friendly Natural Skincare & Body Brands
- Other Inexpensive Clean Beauty & Natural Skincare Brands to Check Out
- Mega List of 120+ Natural Products Under $25
Best Budget-Friendly Clean Beauty Brands 💸
Clover [$14-22]
Vegan & Cruelty-Free • Made in USA
If you remember the brand Clove + Hallow (they shut down, unfortunately!), this is their newer sister brand that launched in 2021. Founded by Sarah Biggers-Stewart, they’re based in Atlanta, Georgia and the products are made in the USA. While I wouldn’t consider their ingredients “the cleanest” or most natural (they use a higher amount of safer synthetics), they still avoid most of the main offenders like parabens, talc, PEGs, phenoxyethanol, synthetic fragrance, and propylene glycol and are products I’m comfortable using myself.
Clover has products for face, cheeks, eyes, and lips. They definitely have fun packaging and are a great brand for teens/tweens to start with!
Becca’s Top Clover Picks:
- Comfy Matte Lipsticks
- Plush Pigment Stick Eye Shadows: These are so fun! Quick and easy to swipe on; very buttery and pigmented too.
Also available here on Amazon.
Han Skincare Cosmetics [$16-32]
Vegan & Cruelty-Free • Made in USA
Han stands for “Healthy Active Natural” and is located in San Francisco. It was established in 2004 by a pregnant mom, Susan Wong, who was looking for safer and healthier makeup that was also good for skin. They have products for face, eyes, cheeks, lips, and some skincare options. They recently updated their packaging to recycled paper and post-consumer recycled plastic, and they use some certified organic ingredients.
Han also partners with Breast Cancer Prevention Partners, a project advocating for greater cosmetics regulation of toxic chemicals. I haven’t tried many of their products but would like to dabble more!
Becca’s Top Han Picks:
- Pressed Blush Powders: The Coral Candy shade is so pretty and pigmented. You barely need to tap the blush to get great payoff.
- Pressed Bronzer Powders
Also available here on Amazon, Ulta, and Thrive Market.
Honest Beauty [$9-30]
Cruelty-Free (Some are vegan) • EWG Verified
You’ve likely heard of Honest! They were founded by actress Jessica Alba in 2011 but expanded its beauty line in 2015. They ban over 2,500+ ingredients and focus on effective formulas that perform. They offer both cosmetics and skincare. Many of the products are vegan but some use beeswax. I really like a lot of Honest makeup that I’ve tried and they seem to have gotten even better over recent years!
Becca’s Top Honest Picks:
- Extreme Length Mascara & Primer: This is one of my favorite mascaras ever 💯
- Fresh Flex Concealers
- Matte Liquid Lipsticks: These are so velvety and ultra-pigmented!
You can use code HONEST10 for a discount on your first order!
Also available here at Target, Amazon, and Ulta.
Lily Lolo [$14-34]
Cruelty-Free (Most are vegan)
Lily Lolo is one of the first OG clean beauty brands, founded in 2005 by Vikki Khan who fell in love with mineral makeup and has been a pioneer of the movement. They’re based in England but are also sold in the USA and Canada. They have a lot of products ranging from powder foundation, blush, mascara, and lipstick.
Becca’s Top Lily Lolo Picks:
- Naked Pink Powder Cheek Duo
- Natural Vegan Mascara: This has been a cult classic mascara in green beauty for a loooooong time!
You can use code ORGANICALLYBECCA for a discount on Lily Lolo makeup at the Love Peace Organic store!
Shop Lily Lolo Here at Love Peace Organic
Also available here at The Detox Market and The Choosy Chick.
Well People [$14-30]
Vegan & Cruelty-Free • EWG Verified
Another pioneer in green beauty! Formerly known as W3LL PEOPLE, they were established in 2008 in Austin, Texas by three co-founders: a pro makeup artist, a cosmetic dermatologist, and a tree-hugging entrepreneur. Although they were recently bought by E.L.F Cosmetics in 2020, I’ve been keeping an eye on their ingredients and they’re still clean and safe! They ban over 1,700+ ingredients and are actually the first beauty company to utilize a Fair Trade Certifed™ factory.
I’ve always loved how accessible their products have been–both affordable but also easy to find in stores such as Target. They have lots of makeup to choose from and some skincare.
Becca’s Top Well People Picks:
- Bio Foundation Sticks
- Bio Tint SPF30 Tinted Moisturizers
- Expressionist Brow Pencils
- Optimist Semi-Matte Lipsticks
- SPF15 Lip Butters
- Superpowder Baked Bronzing Powder
Also available here at Target, Credo, The Detox Market, Ulta, and Thrive Market.
Related post: “The Beginner’s Guide to Clean Beauty on a Budget”
Best Budget-Friendly Natural Skincare & Body Brands 💸
Acure [$9-25]
Vegan & Cruelty-Free • Made in USA
Acure has been a staple when it comes to accessible and inexpensive skincare brands! Kristy and Jon Guerra started the company in 2011 after Kristy’s grandmother had a 10-year battle with breast cancer. Acure is based in Fort Lauderdale, Florida but all of their manufacturing facilities around the country are SMETA (Sedex Members Ethical Trade Audit) for social responsibility. You can find Acure products in stores such as Target, Whole Foods, and most natural grocers. They have skin, hair, and body products.
Becca’s Top Acure Picks:
Also available here at Target, The Choosy Chick, Ulta, and Thrive Market.
Aleavia [$13-30]
Vegan & Cruelty-Free • Made in USA • Ideal for sensitive skin
Aleavia started in 2013 after Kelly Graham was searching for a solution for her daughter’s eczema. She learned that most products actually strip the skin’s microbiome and its natural ability to protect itself! All Aleavia products use prebiotics and microbiome-friendly formulas that are gentle enough for even the most sensitive skin. They’re located in Orlando, Florida and use non-GMO, certified organic, and minimal ingredients.
Becca’s Top Aleavia Picks:
- Body Cleanse Washes (the little ones are great for travel too)
- Prebiotic Body Lotions
- Purifying Organic Facial Cleanser
You can use code ORGANICALLYBECCA for a discount on Aleavia products!
Also available here on Amazon and Love Peace Organic.
Badger [$4-27]
Cruelty-Free (Most are vegan) • Made in USA
Badger has been around since 1995! It was created by carpenter Bill Whyte who made his own herbal balms to soothe cracked and rough hands in the winter. They’re a family-owned Certified B Corp that prioritizes organic, regenerative, or biodynamic ingredients when possible. I appreciate that they’re super easy to find in a lot of stores and natural grocers. Badger now makes over 100 products and manufactures them all in rural New Hampshire.
Becca’s Top Badger Picks:
- After Shave Face Oil (my husband uses this!)
- Anti-Bug Spray
- Aromatic Chest Rub
- Organic Aloe Vera Gel
- Organic Shaving Soap
You can use code BECCA10 for a discount if you shop this brand at EarthHero!
Also available here on Amazon, Target, The Choosy Chick, and Thrive Market.
Cocokind [$9-27]
Cruelty-Free (Most are vegan) • Made in USA
A popular and trendy skincare brand you’ve likely heard of! Cocokind was founded by Priscilla Tsai in 2015 and is based in San Francisco. While their formulas are certainly not as robust as some higher-end natural skincare brands, they do a really awesome job of keeping things minimal yet effective. Cocokind uses some certified organic ingredients and I appreciate how transparent they are; every product has a breakdown of the formula, sustainability facts, and how to properly recycle when empty. They also put focus on the formulas themselves instead of fancy packaging, which is one of the ways they’re able to keep prices lower.
Cocokind is also a nice brand for teens or tweens to begin with if they’re getting started with a skincare routine! Especially the Acne Pack starter kit.
Becca’s Top Cocokind Picks:
- Ceramide Barrier Serum
- Daily SPF32 Lotion
- Texture Smoothing Cream: A lightweight moisturizer with a satin finish that smells like cucumber and celery!
- NOTE: The only products I wouldn’t advise using from Cocokind are their purple Silk SPF Lotion because it contains homosalate (a chemical sunscreen) and the Chlorophyll Serum/Retinol (have phenoxyethanol) ⚠️
You can use code ORGANICALLYBECCA for a discount on your first Cocokind order!
Also available here on Amazon, Target, Ulta, and Thrive Market.
Earth Harbor [$12-49]
Vegan & Cruelty-Free • Made in USA
Definitely a brand to keep your eye on! 👀 Earth Harbor was started by a certified toxicologist and herbalist, Ali Perry-Hatch, in 2019. After a nearly fatal car accident and also discovering she was pregnant, she knew she needed to commit to a low-tox lifestyle. The business is located in Saint Simons Island, Georgia and also has a studio in Utah where products are crafted in small batches by artisans.
Earth Harbor avoids over 2,700+ ingredients and everything is non-GMO (many of the ingredients are certified organic too). They’re a 1% for the Planet member and have amazing sustainability efforts and initiatives in place. Some of the items are a bit more spendy, but most are in the low-to-mid twenty-dollar range. You can also pick up their products at Whole Foods!
They make cleansers, toners, masks, moisturizers, SPF, serums, and hair/body care. I reallllllllly want to explore the collection more myself; I haven’t really had the chance to try a lot yet! 🤞
Becca’s Top Earth Harbor Picks:
- Glow Juice Refining Enzyme Mask: Has AHAs/BHAs for a chemical exfoliation to leave skin soooo smooth and unclog those pores!
- Sunshine Dew Antioxidant Cleansing Oil: So fabulous! It removes makeup, rinses clean with water, and no wiping is needed.
- Tidal Rose Hydration Toner
Also available here on Amazon, Thrive Market, Love Peace Organic, EarthHero (discount code BECCA10), and Ulta.
Mad Hippie [$15-34]
Vegan & Cruelty-Free • Made in USA
Mad Hippie was one of the first natural skincare brands I tried! The founders, Sam and Dana Stewart, were living in Central America and had the desire to create plant-based and effective skincare. Mad Hippie was born in 2009 and is currently located in Austin, Texas.
They have a wide range of skincare products but also some suncare and makeup. Everything is non-GMO and the brand also donates to conservation efforts worldwide. You can find them in a lot of stores like Ulta, Fresh Thyme, and select health food stores.
Becca’s Top Mad Hippie Pick:
Also available here at Thrive Market and Ulta.
Meow Meow Tweet [$12-28]
Vegan & Cruelty-Free • Made in USA
Meow Meow Tweet was created in Brooklyn in 2009 by Jeff Kurosaki and Tara Pelletier (but are presently headquartered in Northern California). They initially started making soap and it expanded from there. The name comes from the founders’ pet cats and bird!
Meow Meow Tweet has amazing standards and really pristine ingredients (the majority of them are certified organic). Not only that, but they put a big focus on sustainability. Some efforts include: no palm oil, fair trade ingredients, a refill program, compostable deodorant tubes, offering bulk sizes, and aluminum/glass bottles. They make soap, lip balms, face care, body care, deodorants, and more.
Becca’s Top Meow Meow Tweet Picks:
- Deodorant Creams & Sticks: These were one of the first natural deodorants I tried and they’ve only gotten better. Lots of scents and baking soda-free options. They work!
- Rose Geranium Shampoo Powder (read my full review of the powder here)
Also available here at The Detox Market and EarthHero.
Sky Organics [$10-25]
Cruelty-Free (Most are vegan) • Made in USA • USDA Certified Organic
Sky Organics is a Certified B Corp that uses all non-GMO ingredients (most are certified organic!). The brand was born after founders Steven and Sara Jade became parents and were frustrated with the complicated ingredient lists and misleading claims on most products.
Sky aims for simple, pure formulas and offers a lot of single-ingredient items too, such as plain jojoba oil. They make face, hair, and body care.
Becca’s Top Sky Organics Pick:
- Blemish Control Spot Treatment
- NOTE: The only products I would skip are the Dead Sea Mud Mask, Curl Care Shampoo, and Conditioner because they contain some ingredients such as silicones, PEGs, and phenoxyethanol.
The Wonder Seed [$12-20]
Vegan & Cruelty-Free
The Wonder Seed was co-founded by Theresa Ruiz-Hellings and is a brand that I’ve been using since the early days of this blog. All of their products are infused with cold-pressed virgin organic hemp seed oil which has tons of skincare benefits such as anti-aging, anti-inflammatory, antioxidant, balancing, healing, and soothing.
I really admire the quality of their ingredients yet they still have a lower price point. The Wonder Seed makes skin and body care products such as body lotion, body wash, shampoo, conditioner, face cream, face wash, face scrub, and hand cream!
Becca’s Top Wonder Seed Picks:
- Facial Scrub: These have jojoba particles for a gentle and purifying scrub.
- Hand Creams: These are fantastic! Lightweight yet hydrating.
You can use code ORGANICALLYBECCA for a discount!
Also available here on Amazon.
UpCircle [$16-28]
Vegan & Cruelty-Free • COSMOS Certified
UpCircle has a really cool origin story! Back in 2016, Anna and William Brightman discovered that their local coffee shop in London was paying to have leftover coffee grounds sent to landfill. So they decided to start repurposing the coffee into sustainable circular skincare products! They use COSMOS-approved ingredients and all of their packaging is fully recyclable.
Becca’s Top UpCircle Picks:
- Coffee Body Scrub
- Organic Coffee Infused Face Oil: I adore this face oil! It feels lightweight and smells like coffee, geranium, and lemon. It targets dark spots and pigmentation.
Also available here on Amazon and The Choosy Chick.
Other Inexpensive Clean Beauty & Natural Skincare Brands to Try:
Here are a bunch more budget-friendly brands that you could explore if you’re interested! The brands I highlighted earlier would be my top choices. The following also use safe ingredients but are not really brands I’ve used much myself or are simply not as good as the others:
- All Good (salves, balms, sunscreen)
- Babo Botanicals (sunscreen, bath, body, baby)
- BYBI Beauty (skincare)
- Carina Organics (hair, body, face, baby)
- Dr. Bronner’s (soap, toothpaste, lotion)
- Earth Mama Organics (skin and body for mama and baby)
- Griffin Remedy (shampoos, conditioners, shower gel, body lotion)
- Just Ingredients (body lotion, deodorant, dry shampoo)
- Max Green Alchemy (hair products, shaving gel)
- Nourish Organic (skin and body)
- Think (sunscreen, baby, bath, body)
- Weleda (face, baby, body)
- Zoe Organics (balms and body care for mom and baby)
- Zuzu Luxe & Gabriel Cosmetics (makeup, owned by the same company)
Mega List of 120+ Natural Products Under $25
If you want even MORE, be sure to check out this blog post! It is less focused on brands and shares single products under twenty-five bucks instead. It has makeup, skincare, bath/body, hair, and dental products. Enjoy!
Can I get an AMEN for brands that are conscious about their ingredients AND don’t break the bank?! 🤑 Let me know in the comments if you have any others you’d add to this list! Thanks for reading 💚
Have you used or know about Sukin products?
I haven’t tried any but I briefly looked at their ingredients- some look okay but they do use some ingredients I try to avoid such as PEGs, phenoxyethanol, and polyquat.