13 Best Natural & Non-Toxic Baby Product Brands (Crunchy Mom Approved!)

The Best Natural & Non-Toxic Baby Brands (Crunchy Mom Approved!)

Today I’m FINALLY going to be diving into a topic that I haven’t yet covered on the blog…products for babies and children! 👶 It’s something that I have been wanting to write about for a while and have gotten many requests for, but since I don’t have kids yet, I never felt totally comfortable suggesting items that I haven’t personally tried. Thankfully, I have an awesome community here and was able to crowdsource and find tonsssss of recommendations. If you’re pregnant, a new mom, already have kids, or buying for a loved one…keep on reading!

This post contains affiliate links.

What’s in this post:

Why Safe & Natural Ingredients Matter (Especially for Babies!) 🚼

Before we jump in, we need to talk about why it’s so crucial to be conscious of the ingredients that come in contact with young skin!

According to the Environmental Working Group (EWG), the average child is exposed to 27 chemicals per day that have NOT been assessed for safety, including associations with cancer, brain and nervous system damage, allergies, and hormone disruption. This is via body care products such as shampoo, lotion, creams, and sunscreen.

This study also determined that roughly 80% of children’s products labeled as “gentle” or “non-irritating” still contain ingredients linked to allergies and skin/eye irritation.

Another study by the University of Bergen discovered that 1 in 5 children have levels of “forever chemicals” (such as PFAS) in their body that are above safety limits.

I don’t share this info to scare you, but rather, to make you aware! The skin is the largest organ, so taking proactive steps to reduce any potential exposure to harmful pollutants can make a difference. Particularly since toddlers and babies have sensitive, delicate skin and bodies that are still in the early stages of development. Doing what you can to set a solid foundation for their future well-being is always a good idea!

Wanna learn more about reading ingredient labels and what to avoid? Download this Ingredient Index! It has a glossary of 55+ ingredients to watch out for in cosmetics, cleaning, and personal care products (with sources and studies included).

Index: Ingredients to Avoid (& Printable Pocket Guide)

The 13 Best Low Tox Baby & Kid Brands 🍼 (According to My Readers!)

All parents want what’s best for their kiddos, but it can be overwhelming knowing what’s trustworthy or actually going to work well. As I mentioned, I turned to my Instagram fam and polled them for their favorite tried-and-true non-toxic baby brands. I was blown away by all of the responses and compiled everything here in one spot. These are the MOST popular brands according to all of the “crunchy” and holistic moms in my amazing community. These trusted brands offer skin, bath, and body care products for little ones (and moms too!).

Unfortunately, there is loads of greenwashing even when it comes to children’s products. Rest assured that these brands are truly clean and safe!

Earth Mama Organics [Most popular! ⭐️ $4-25]

Earth Mama Organics products for moms and babies

Earth Mama was THE most frequent brand that popped up when I polled my audience! The founder, Melinda, is a nurse, mother, grandmother, and herbalist. She began crafting organic tinctures, teas, soaps, and salves using self-grown herbs and it eventually grew into a booming business. They offer products for pregnancy, postpartum, and baby. You can likely find their products in stores across the country such as health markets or even Target and Walmart! Yay for accessibility and decent price points.

“Earth Mama’s products have been my go-to since getting pregnant and we still use them daily with my almost 1-year-old. I have loved every Earth Mama product I’ve tried—they are at an accessible price point, have safe ingredients, and work really well! Bonus: many of the products are multi-purpose!” —Tessa T.

Earth Mama products to try:
  • Baby Oil
  • Body Wash
  • Diaper Balm
  • Eczema Cream
  • Herbal Perineal Spray
  • Nipple Butter
  • Organic teas (heartburn, nausea, raspberry leaf, etc.)

You can use code ORGANICALLYBECCA for a discount 🏷️

Shop Earth Mama Here

Also available here on Amazon, Target, and Thrive Market. Discounts not applicable.

Pipette [Second most popular! ⭐️ $5-20]

Pipette baby and kid products

Pipette was a close runner-up fave! The hero ingredient in all Pipette products is squalane (derived from sugarcane) which is a perfect moisturizer for infants because a version of it is found in the vernix! They have items for infants, moms, and kids and offer fragrance-free and travel-size options as well. The brand is EWG Verified, hypoallergenic, and National Eczema Association accepted.

Pipette products to try:
  • Baby Cream-to-Powder
  • Baby Oil
  • Belly Oil
  • Diaper Rash Cream
  • Eczema Lotion
  • Mineral Sunscreen SPF50
  • Tear Free Shampoo & Wash

Shop Pipette Here

Also available here at Ulta and Target.

Kudos [Most popular diaper and wipes 🧷]

Kudos diapers and wipes

Kudos was the most common response from my readers for diapers! The brand was on Shark Tank and was created by MIT engineers (and moms). The diapers are plastic-free and made of OEKO-TEX-certified plant-based materials (cotton, sugarcane, tree resin). They are free of chlorine, latex, fragrances, parabens, and phthalates. They also have compostable wipes that are cellulosic fiber and 99% purified water. Nice! 👍

“Kudos is totally chlorine-free (TCF) and is the only disposable diaper brand on the market currently that has 100% cotton touching my baby’s skin. They are also reasonably priced for a clean option!” —Katlyn G.

You can use code ORGANICALLYBECCA for a discount on your first purchase 🏷️

Shop Kudos Here

Aleavia [$13-30]

Aleavia skincare for babies

Aleavia started after Kelly, the founder, was searching for a solution for her daughter’s eczema. She learned that most products actually strip the skin’s ability to protect itself! All Aleavia products use prebiotics and microbiome-friendly formulas that are gentle enough for even the most delicate skin. They use non-GMO, vegan, certified organic, minimal ingredients that are made in the USA. Everyone in the family can use them, and they are a staple in my own routine too!

“I wish I had known about Aleavia when my kids were even younger. I started using it for my son’s keratosis pilaris when he was a toddler and that, along with their body lotion, cleared it up! It is now a brand we use for the whole family. Love the light scent or the option to have no scent at all.” —Becky L.

Aleavia products to try:
  • Restore Soothing Mist
  • Unscented Enzymatic Body Wash (can be used for baby hair too, but it does contain sea salt, so be mindful about avoiding the eye area)
  • Unscented Prebiotic Body Lotion

You can use code ORGANICALLYBECCA for a discount 🏷️

Shop Aleavia Here

Also available here on Amazon and Love Peace Organic (code ORGANICALLYBECCA).

Attitude [$8-27]

Attitude products for kids, babies, and pregnancy

Attitude is a Canadian company that was developed by a soon-to-be-dad who wanted to make products that were better for our health and the environment. They are EWG Verified, cruelty-free, and vegan. They offer lots of products for pregnancy, new moms, babies, and children.

“Attitude is lightweight, gentle, and cleans the most effectively, for both kid’s and adult’s hair! I’ve tried a lot of children’s shampoo and even some of the cleaner brands leave a greasy residue, Attitude does not! The Baby Leaves lotion is very lightly scented with calendula oil, so awesome for possible eczema-prone, sensitive skin!” —Annelise H.

Attitude products to try:
  • Baby Face & Cheeks Balm
  • Bubble Wash
  • Diaper Cream Stick
  • Pregnancy Nursing Balm
  • Shampoo & Body Wash 2-in-1

Shop Attitude Here

Also available here on Amazon.

Related post: “Unscented vs. Fragrance Free vs. Essential Oil Free Skincare: What’s the Difference?

Babo Botanicals [$10-20]

Babo Botanicals sensitive baby products

The founder of Babo had her firstborn child and ultimately couldn’t find products on the market that felt safe enough to use, so she made her own for the whole family! Today, it’s a Certified B Corp, made in the USA, EWG Verified, dermatologist tested, and cruelty-free. The name “Babo” lovingly comes from the founder’s son’s toy bunny. They have an entire fragrance-free, sensitive baby collection! You can probably find their products at natural grocery stores like Whole Foods. Certain items also have bulk refill sizes!

“I love Babo Botanicals for my baby’s delicate skin, specifically the Sensitive Baby Shampoo and Wash. Babo has other great baby products I plan to use on my baby including their mineral sunscreen.” —Kate Z.

Babo Botanicals products to try:
  • All Natural Healing Ointment
  • Baby Shampoo & Body Wash
  • Foaming Newborn Wash
  • Mineral Sunscreen Lotion SPF50
  • Zinc Diaper Rash Cream

Shop Babo Botanicals Here

Also available here at Thrive Market, The Detox Market, and Love Peace Organic (code ORGANICALLYBECCA).

Badger Organic [$10-19]

Badger Organic baby products

Badger has been around since 1995! It was created by carpenter Bill Whyte who made his own herbal balms to soothe cracked and rough hands in the winter. They’re a USA-made, family-owned Certified B Corp that prioritizes organic, regenerative, or biodynamic ingredients when possible. They’ve since expanded to make products for babies and mamas!

“I used Badger before getting pregnant, but I love that they have products I could use during pregnancy and also for my son after he was born! I appreciate that they’re budget-friendly and super easy to find in a lot of local stores near me.” —Keneisha L.

Badger products to try:
  • Aromatic Chest Rub (can also be added to humidifiers as a steam inhalant)
  • Baby Oil
  • Belly Butter
  • Chamomile & Calendula Baby Balm
  • Diaper Rash Cream
  • Foaming Shampoo & Wash
  • Kids SPF40 Mineral Sunscreen

Shop Badger Here

Also available here at EarthHero (discount code BECCA10).

Related post: “23+ Affordable Clean Beauty & Organic Skincare Brands to Start Your Low Tox Journey

Earthley Wellness [$5-26]

Earthley Wellness for babies and moms

Earthley began after Kate, the founder, had a baby with lots of allergies and health challenges. She was frustrated with the lack of help from doctors and turned to making her own remedies at home, which worked! Earthley makes tinctures, herbal remedies, and topical solutions for both mom and baby. They use all natural and organic ingredients and the formulas are impeccably clean!

“Earthley was an incredible find as a first time mom. From the balms to the tinctures, I have loved how affordable and transparent the company is. My son had pretty bad eczema and diaper rashes often. We tried several ointments and Earthley had the best one; the rashes would be gone in less than 24 hours!” —Marissa J.

Earthley products to try:
  • Breast Balm Salve
  • Gentle Body Soap
  • Good Night Magnesium Lotion
  • Herbal Baby Powder
  • Mama’s Magic Milk Boost Tincture
  • No More Yeast Salve for cradle cap or fungus
  • Teeth Tamer Drops for teething

You can use code CHOOSENATURAL for a discount on your first order, or code COMEBACK if you’re a returning customer 🏷️

Shop Earthley Here

Also available here on Amazon.

Honest [$10-25]

Honest baby products

You’ve probably heard of Honest! They were founded by actress Jessica Alba in 2011. They ban over 2,500+ ingredients and focus on effective formulas that perform. They have a wide variety of products for the entire family, but also have a collection just for moms and babies. It’s nice that you can grab their products from Target if you’re in a pinch too.

NOTE: There are a couple of products from this brand that I recommend skipping due to certain ingredients such as the Baby Laundry Detergent, Stain Remover, Bubble Bath, and Shampoo & Body Wash. The rest are okay!

Honest products to try:
  • Eczema Soothing Therapy Cream
  • Healing Head-to-Toe Ointment
  • Organic All-Purpose Balm
  • Rock the Bump Body Butter
  • Sprayable Diaper Rash Cream

Shop Honest Here

Also available here on Amazon.

Primally Pure [$12-30]

Primally Pure baby products

Primally Pure is a well-known skincare brand that uses simple, real, and natural ingredients (fewer is better as they say). Everything is sustainably sourced and made in the USA. They also sell baby goods and none of them contain essential oils which can be irritating to sensitive skin!

“I love using Primally Pure’s baby balm and baby powder because I know I can trust the ingredients. They are simple, high-quality formulas that serve multiple purposes, eliminating the need to have a bunch of different products which is always nice!” —Jenna G.

Primally Pure products to try:
  • Baby Balm
  • Baby Bar
  • Baby Oil
  • Baby Powder

Shop Primally Pure Here

Related post: “Swap It Out: 5+ Natural Alternatives to Vaseline & Aquaphor

Tubby Todd Bath Co. [$6-34]

Tubby Todd Bath Co.

Tubby Todd was created by a mom as a gentle solution for her family’s skin struggles like dryness and eczema. They incorporate a lot of organic ingredients and are manufactured in the USA. Such a cute name!

NOTE: There are a couple of products from this brand that I recommend skipping due to certain ingredients such as the Hair & Body Wash, Everyday Lotion, Bubble Bath, Detangler, and SPF. Watch out for the ones with phenoxyethanol in particular!

Tubby Todd products to try:
  • All Over Ointment
  • Chest Rub
  • Nipple Balm
  • Suds Stick
  • Sweet Cheeks Diaper Paste

Shop Tubby Todd Here

Weleda [$13-22]

Weleda baby products

Weleda has been around for over 100 years! They are a Certified B Corp that focuses on ethical and sustainable sourcing. They make face and body care, but also dedicated Baby and Mama collections! They are a multinational company and can often be found in drugstores and health markets.

Weleda products to try:
  • 2-in-1 Gentle Shampoo & Body Wash
  • Calendula Diaper Cream
  • Comforting Baby Oil
  • Nourishing Body Cream
  • Stretch Mark Massage Oil

Shop Weleda Here

Also available here at Thrive Market and Target.

Zoe Organics [$10-28]

Zoe Organics baby products

Heather Hamilton started Zoe Organics in 2010 after her sister unfortunately passed away and left behind a three-month-old daughter named Zoe. Heather saw the need for truly natural, organic products that combine luxury and wellness; everything from the line is multi-functional, effective, sustainable, and carefully crafted. You can even get refill sizes for certain items. I’ve bought this brand many times for baby shower gifts and always get great feedback!

“I love Zoe Organics! The herbal diaper balm prevents diaper rash and will cure one immediately. The balm is clear and goes on smoothly without a mess. Love that it is 100% organic!” —Anastasia T.

Zoe Organics products to try:
  • Baby Bath Tea
  • Baby Oil
  • Bath Wash
  • Belly Butter
  • Diaper Balm

Shop Zoe Organics Here

Select products also available here at Love Peace Organic (discount code ORGANICALLYBECCA).

More Non-Toxic Products for Tiny Tykes

These are other miscellaneous things my readers suggested that I wanted to include!

  • Bubble Bath: Gro-To Sud Bud 🫧 (such fun packaging!)
  • Disinfectant: Force of Nature (This turns tap water plus a capsule of salt, water, and vinegar into an EPA-registered disinfectant that is as effective as bleach! Use for sanitizing toys, wiping baby gear, etc.)
  • First Aid: Active Skin Repair (these medical-grade sprays can help with wounds, cuts, diaper rash, etc. without any stinging)
  • Immune Support: Beekeeper’s Naturals (throat spray, throat soothing lollipops, cough syrup)
  • Organic Food Pouches & Formula: Serenity Kids
  • Toothpaste: RiseWell or Canary Tablets (These use hydroxyapatite, a safer fluoride alternative, and come in yummy flavors like Cake Batter and Strawberry Kiwi. Use discount code ORGANICALLYBECCA for both brands!)
  • Vitamins & Supplements: Mary Ruth’s (multivitamins, probiotics, gummies, etc. for infants and children)

In summary, prioritizing better baby products is essential for creating a safe and healthy environment for our little ones to flourish. Thankfully there are plenty of options for parents to choose from these days. Leave a comment below if this was helpful or if you have any questions. Thanks a bunch for reading 💚

Becca Signature



Best Natural & Non-Toxic Baby Product Brands (Crunchy Mom Approved!)

Written by: Becca

Becca is a blogger, wife, and dog mom living in Milwaukee, Wisconsin. Having seen firsthand the benefits of switching to a natural lifestyle herself, she's passionate about helping women make the switch to clean beauty products, organic skincare, and a holistic way of life (without the stress of being perfect about it!).

4 comments on “13 Best Natural & Non-Toxic Baby Product Brands (Crunchy Mom Approved!)”

  1. Thank you so much for this amazing guide you’ve compiled! I’m saving it to add items to my registry and for my self! So so helpful!

  2. Love love love that you put this together. Thank you!!

    Quick question, what is the ingredient in the Honest shampoo and body wash that you don’t like? We are using them because they are rated pretty high on EWG. Thanks!

    1. Hi Jamie! Thank you! It’s “cocamidopropyl hydroxysultaine” which is a so-so ingredient for me. I don’t mind it in things like dish soap, but when it’s coming in contact with the entire body then I try to avoid it if possible. The concern is that it can potentially form nitrosamines (a carcinogen).

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.