Top 20 Lash & Brow Products [Natural, Cruelty-Free!]

Natural, Organic Lash & Brow Products

Brow game not so strong? Lashes need a little love? Unless you’re born with beautifully full and tamed eyebrows and luscious lashes (I wish), you might be wanting a little help in this department. There are a lot of brow products and mascaras on the market, but many of them contain parabens, dyes, artificial waxes, and not-so-good ingredients. I’ve tried a few natural products myself, and I’ll share a few that I love and recommend with you in this post! All of these are cruelty-free and most are vegan. And none of them contain toxic ingredients!

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Best Natural Brow Products

Let’s start with brows. Whether you prefer a pencil, pomade, brush, or just want healthier, fuller brows, there are options for all!

100% Pure Green Tea Fiber Brow Builder Brush

100% Pure Green Tea Fiber Brow Brush

Shades Available: Soft Brown, Medium Brown

This is one of the quicker options. You just swipe with the brush and you’re done! You can also finish grooming after it dries with a spoolie. I do not recommend this for very light-colored brows, though. I use shade Soft Brown and have darker blonde brows and this tends to be on the dark side even for me.

This is made with green tea leaf fibers which add volume, and vitamin B5 and E to strengthen brows. I love that it doesn’t dry stiff or smudge. W3ll People also has a brow gel that is very similar and also works great! I also like this clear Brow Butter from Saie Beauty.

Alima Pure Natural Definition Brow Pencil

Alima Pure Brow Pencil

Shades Available: Blonde, Brunette, Raven

I use the Blonde pencil which is more of an ashy blonde! The formula is super creamy. It’s a smooth, blendable pencil for precise application suited for subtle enhancement to bold definition. It glides on smoothly, blends beautifully, and lasts all day. You can also purchase it directly from Alima Pure.

Faraday Face Brow Sculpt Wax

Faraday Face Brow WaxShades Available: Dusty Gold, Toasted Pecan, True Ebony

I wear shade Toasted Pecan, it’s a darker blonde with some warmth. It’s long-wearing, vegan, gluten-free and comes in zero waste packaging. So cool!

Plume Nourish & Define Brow Pomade

Plume Nourish Define Brow Pomade

Shades Available: Golden Silk, Autumn Sunset, Ashy Daybreak, Chestnut Decadence, Cinnamon Cashmere, Endless Midnight

I absolutely love this pomade because not only does it provide definition and color, it also helps fill and grow brows! I use the shade Ashy Daybreak which is really close to my ashy blonde brows. Made with antioxidants and moisture-rich nutrients to condition the skin and hair along the brows and promote hair growth. A little goes a long way with this pomade, and it’s easily correctable. The spoolie and angled brush comes with the pomade, too, so no need to buy one separately!

And I’ve partnered with Plume to get you 15% off at checkout on their site! Just use the code ORGANICALLYBECCA. And the code ORGANICALLYBECCACAD will work if you’re in Canada.

Also available on The Detox Market.

Plume Nourish & Define Refillable Brow Pencil

Plume Nourish + Define Refillable Brow Pencils

Shades Available: Golden Silk, Autumn Sunset, Ashy Daybreak, Chestnut Decadence, Cinnamon Cashmere, Endless Midnight

Another awesome option from Plume. This has a similar formula as the pomade, but in pencil form! This is a super quick and smooth application, I love it! I can do my brows in like 10 seconds flat. The pencil twists up and has a spoolie on the other end. Bonus, it’s refillable. Code ORGANICALLYBECCA or ORGANICALLYBECCACAD (Canada) works on these too.

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Plume Lash & Brow Enhancing Serum

Plume Lash Brow Enhancing Serum

This serum is seriously SO amazing! In full disclosure, Plume did send it to me to try for free but I’m not obligated to post about it or write a positive review at all. It honestly did work for me. I used it mostly on my top lashes, and a little bit on my brows to fill in a patchy spot I had.

I know the price on this is pretty steep, but this serum is legit (and actually much cheaper than prescription serums like Latisse). If you use it every day for at least a month you will definitely see results. Not only does it grow and fill brows and lashes, it also works well to hold brows in place as a gel.

The serum is made with 9 all-natural, responsibly-sourced botanical actives like aloe and organic castor oil to lock in keratin, moisturize, protect, grow, and strengthen.

And again, use code ORGANICALLYBECCA for a discount at checkout (ORGANICALLYBECCACAD if you’re in Canada).

Also available on The Detox Market.

Wink organic lash & brow Oil

Wink Organic Lash Brow Oil

Another option that is more on the affordable side. The ingredients are SUPER clean, plus I love the applicator brush tip which makes it easy to apply.

Best Natural Mascaras

Okay so onto my fave natural mascaras! Whenever people ask me what my favorite mascara is, I literally cannot give an answer because it changes day-to-day and there are so many good ones. So I use these interchangeably and sometimes even together for combined effects.

100% Pure Fruit Pigmented Ultra-Lengthening Mascara

100% Pure MascaraShades Available: Black Tea, Blueberry, Blackberry, Dark Chocolate

I have the Blueberry which is a really dark blue, and it actually smells like blueberries! The boldness and definition that this mascara gives is amazing. It’s a bit of a dry formula and not very smudgy. They are all naturally pigmented with fruit!

Honest Beauty Extreme Length Mascara + Primer

Honest Beauty Mascara

Shades available: Black

This one has quickly become a staple in my mascara collection. And you can’t beat the price point: only $15 which is a steal for a natural mascara. What’s really unique about this one is that is has a primer on one end that you apply before applying the mascara. It makes a huge difference! I can achieve a bold look that doesn’t budge. This is a good option if you’re just starting out with natural beauty and don’t want to spend too much money.

Ilia Limitless Lash Mascara

Ilia Limitless Lash Mascara

Shades available: After Midnight (Black)

The first thing you’ll notice about this one is the brush: it has different textures! It’s dual-sided so you can achieve different looks or use them together. It takes some getting used to but ultimately, I love how this mascara looks. Bold, lengthening, not clumpy, and doesn’t flake or smudge. This is definitely a really unique mascara!

Inika Vegan Long Lash Mascara

Inika Organic Long Lash Mascara

Shades Available: Black, Brown

I love how natural this mascara looks. It’s non-clumpy and has a very soft texture to it. And this is actually the first time I bought a Brown mascara, which makes it appear even more natural! (it’s dark brown, so don’t worry it won’t make your eyelashes look weird, it’s very natural). Code ORGANICALLYBECCA works for a discount from The Choosy Chick!

Inika also makes a few other mascara formulas (you can see them all here), including: Bold Lash, “The Mascara” which is certified organic, and Curvy Lash. I personally still like the original Long Lash best, but Bold Lash is probably my runner-up fave of theirs!

Also available on Amazon.

Lily Lolo Natural Vegan Mascara

Lily Lolo Vegan Mascara

Shades Available: Black

One of the first natural mascaras I tried! It’s creamy and adds volume and length and doesn’t get smudgy. Love. I recommend using two coats for the full effect. This is a cult classic in the green beauty world.

W3ll People Expressionist Mascara

W3ll People Expressionist Mascara

Shades Available: Black, Brown, Purple, Blue

This mascara has more of a “wet” texture to it, so be careful of smudging before it fully dries. But, it does a REALLY great job of lengthening! I’ve only used the Black and Brown colors but it comes in other fun ones like Blue. W3ll People recently released their Expressionist Volumizing Mascara which is the same formula, but has an hourglass brush so it creates more lift and volume. So it depends on your preference for a brush!

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Jane Iredale PureLash Primer + Conditioner

Jane Iredale PureLash Primer + Conditioner

If you’re *just* looking for a natural, non-toxic lash primer, here you go! This is literally one of the only natural ones on the market. And it works so well. I just apply a few coats, let it dry, then apply mascara as usual and it makes a BIG difference. Mascara just applies way easier and less clumpy. Highly recommend!

Battington Reusable Silk Lashes

Battington Reusable Silk Lashes

And sometimes…you might just want to wear false lashes instead of dealing with mascara! I hardly ever use false lashes, but if I do it’s important to me that they are well-made because most falsies are synthetic, blunt cut human hair, or mink. Battington falsies are made with 100% handmade silk and totally non-synthetic. These have roughly 25 uses.

Other Natural Mascaras Worth Mentioning:

So I know I just bombarded you with a bunch of mascaras, but I can’t leave out these options too. In case you didn’t see enough above 😉

Sappho Vegan Mascara

Sappho Vegan Mascara: This one creates more of a natural, light look. It has a silicone brush (which I love). It’s vegan and made with 70% organic ingredients.


Vapour Mesmerize MascaraVapour Mesmerize Mascara: How pretty is this mustard-colored tube?! This one reminds me a bit of the Lily Lolo mascara mentioned above. It does smudge a tiny bit on my bottom lashes as the day goes on. But overall, it does a nice job of making my lashes bold and not flakey.

Brow & Lash Tools

100% Pure Cruelty-Free Dual Ended Eyebrow Brush & Spoolie

100% Pure Brow Brush Spoolie

This type of brush is a MUST if you are using any of the brow products above! The angled brush end is great for applying a pomade, it helps you be really precise with the application. And the spoolie end is fantastic for grooming brows and getting any small clumps out to give you a nice, natural finish.

Plume Lash Curler & Tweezers

Plume Lash Curler & Tweezers

A fabulous way to give lashes a subtle, natural curl before applying mascara. It also aids the application of the mascara and gives lashes more of a boost. And tweezers to pluck any stragglers!

So there you have it! These are the lash and brow products that have been staples in my routine for a while now. Let me know if you try any or have any questions!

Becca Signature


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