The Best Natural, Cruelty-Free Lash & Brow Products

Best Natural Brow & Lash Products

Brow game not so strong? Lashes need a little love? Unless you’re born with beautifully full and tamed eyebrows and luscious lashes (I wish), you might be wanting a little help in this department. There are a lot of brow products and mascaras on the market, but many of them contain parabens, dyes, artificial waxes, and not-so-good ingredients. I’ve tried a few natural products myself, and I’ll share a few that I love and recommend with you in this post! All of these are cruelty-free and most are vegan. And none of them contain toxic ingredients!

Best Natural Brow Products

Let’s start with brows. Whether you prefer a pencil, pomade, brush, or just want healthier, fuller brows, there are options for all!

100% Pure Green Tea Fiber Brow Builder Brush

100% Pure Green Tea Fiber Brow Brush

Shades Available: Soft Brown, Medium Brown

This is one of the quicker options. You just swipe with the brush and you’re done! You can also finish grooming after it dries with a spoolie. I do not recommend this for very light-colored brows, though. I use shade Soft Brown and have darker blonde brows and this tends to be on the dark side even for me.

This is made with green tea leaf fibers which add volume, and vitamin B5 and E to strengthen brows. I love that it doesn’t dry stiff or smudge.

Lily Lolo Brow Duo Palette

Lily Lolo Brow Duo

Shades Available: Light, Medium, Dark

This brow duo takes a little more time to apply, but you can also be way more precise with this. I use shade Light and the color matches my brows really well.

The palette has two sections: a pressed powder to fill in gaps and define brows, and a natural wax for precision grooming to hold brows in place. Best paired with an angled brush and spoolie.

Inika Organic Brow Pencil

Inika Organic Brow Pencil

Shades Available: Blonde Bombshell, Brunette Beauty, Dark Brunette

Another option that is quick yet still allows precision and does not leave a waxy residue. I use shade Blonde Bombshell – it’s on the warm side so it’s perfect if you have a warmer tint to your brows. I love that it’s made with organic coconut oil, and it comes with a brush attached to the end!

Also available from Amazon.

Plume Nourish & Define Brow Pomade

Plume Nourish Define Brow Pomade

Shades Available: Golden Silk, Ashy Daybreak, Chestnut Decadence, Cinnamon Cashmere, Endless Midnight

I absolutely love this pomade because not only does it provide definition and color, it also helps fill and grow brows! I use the shade Ashy Daybreak which is really close to my ashy blonde brows. Made with antioxidants and moisture-rich nutrients to condition the skin and hair along the brows and promote hair growth. A little goes a long way with this pomade, and it’s easily correctable. The spoolie and angled brush comes with the pomade, too, so no need to buy one separately!

And I’ve partnered with Plume to get you 15% off at checkout on their site! Just use the code ORGANICALLYBECCA. And the code ORGANICALLYBECCACAD will work if you’re in Canada.

Also available on The Detox Market.

Plume Lash & Brow Enhancing Serum

Plume Lash Brow Enhancing Serum

This serum is seriously SO amazing! In full disclosure, Plume did send it to me to try for free but I’m not obligated to post about it or write a positive review at all. It honestly did work for me. I used it mostly on my top lashes, and a little bit on my brows to fill in a patchy spot I had.

I know the price on this is pretty steep, but this serum is legit (and actually much cheaper than prescription serums like Latisse). If you use it every day for at least a month you will definitely see results. Not only does it grow and fill brows and lashes, it also works well to hold brows in place as a gel.

The serum is made with 9 all-natural, responsibly-sourced botanical actives like aloe and organic castor oil to lock in keratin, moisturize, protect, grow, and strengthen.

Here’s some proof that it works:

Plume Before/After
(top) Before (bottom) After using Plume on brows and lashes for 8 weeks

And again, use code ORGANICALLYBECCA for a discount at checkout (ORGANICALLYBECCACAD if you’re in Canada).

Also available on The Detox Market.

Rene Cosmetics Lush Lashes Serum

Rene makes lash and brow serums, and she did send me this Lush Lash serum to try. It’s definitely on the affordable side! It took about a month before seeing results on my lashes, after using once a day. I definitely noticed some growth!

The brush on this is different than the Plume brush. I do like how this one has a wand like mascara. However, the serum itself is a little messier than Plume. Depends on how you prefer to apply!

And guess what? You can use the code BECCA25 for 25% off your entire order at checkout if you want to try this out!

Wink organic lash & brow Oil

Wink Organic Lash Brow Oil

Another option that is more on the affordable side. I haven’t started testing it out though, so stay tuned for how I like it! But the ingredients are REALLY clean, so I’m excited to give it a go. Check it out!

Best Natural Mascaras

Okay so onto my fave natural mascaras! I use these interchangeably and sometimes even together for combined effects.

Lily Lolo Mascara

Lily Lolo Vegan Mascara

Shades Available: Black

One of the best mascaras ever! It’s creamy and adds volume and length and doesn’t get smudgy. Love. I recommend using two coats for the full effect.

Inika Long Lash Mascara

Inika Organic Long Lash Mascara

Shades Available: Black, Brown

I love how natural this mascara looks. It’s non-clumpy and has a very soft texture to it. And this is actually the first time I bought a Brown mascara, which makes it appear even more natural! (it’s dark brown, so don’t worry it won’t make your eyelashes look weird, it’s very natural)

Also available on Amazon.

W3ll People Expressionist Mascara

W3ll People Expressionist Mascara

Shades Available: Black, Brown, Purple, Blue

This mascara has more of a “wet” texture to it, so be careful of smudging before it fully dries. But, it does a REALLY great job of lengthening! I’ve only used the Black color but it comes in other fun ones like Blue.

Rejuva Minerals Water Resistant Mega Lash Mascara

Rejuva Water Resistant Vegan Mascara

Shades Available: Black

This is the best natural water-resistant mascara I’ve come across! And I love how much length it gives.

Battington Reusable Silk Lashes

Battington Reusable Silk Lashes

And sometimes…you might just want to wear false lashes instead of dealing with mascara! I rarely use false lashes, but when I do it’s important to me that they are cruelty-free and well-made because most falsies are synthetic, blunt cut human hair, or mink. Battington falsies are made with 100% handmade silk and totally non-synthetic. These have roughly 25 uses.

Brow & Lash Tools

100% Pure Cruelty-Free Dual Ended Eyebrow Brush & Spoolie

100% Pure Brow Brush Spoolie

This type of brush is a MUST if you are using any of the brow products above! The angled brush end is great for applying a pomade, it helps you be really precise with the application. And the spoolie end is fantastic for grooming brows and getting any small clumps out to give you a nice, natural finish.

Plume Lash Curler & Tweezers

Plume Lash Curler & Tweezers

A fabulous way to give lashes a subtle, natural curl before applying mascara. It also aids the application of the mascara and gives lashes more of a boost. And tweezers to pluck any stragglers!


So there you have it! These are the lash and brow products that have been staples in my routine for a while now. Let me know if you try any or have any questions!

Becca Signature


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