The Top 13 Best Natural Mascaras & Brow Products (Clean & Cruelty-Free!)

Natural, Organic Lash & Brow Products

Brow game not so strong? Lashes need a little love? Unless you’re born with beautifully full and tamed eyebrows and luscious lashes (I wish), you might be wanting a little help in this department. There are a lot of brow products and mascaras on the market, but many of them contain parabens, dyes, artificial waxes, and not-so-good ingredients. I’ve tried lots of natural products myself, and I’ll share the top ones that I love and recommend with you in this post! All of these are cruelty-free and most are vegan. And none of them contain icky ingredients!

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Table of Contents:

Best Natural Mascaras

Okay so let’s start with the best natural mascaras! Whenever people ask me what my favorite mascara is, I literally cannot give an answer because it changes day-to-day and there are SO many good ones. So I use these interchangeably and sometimes even together for combined effects!


Erin's Faces Matcha Mascara

Shades Available: Black, Brown
Best For: Lengthening

Yes, matcha! Wow. There’s SO much to love about it. First of all, it’s sustainably-packaged in recyclable powder-coated white glass. B-e-a-utiful. It has an hourglass brush and is formulated with organic ceremonial grade matcha 🍵 (which helps strengthen lashes). It does a wonderful job of lengthening my lashes, but also provides decent volume, and holds a curl pretty well too. It’s more of a wet formula. I’ve gotten so many compliments wearing this mascara! You can use the code ORGANICALLYBECCA for a discount.

Shop Erin’s Faces Mascara Here

Erin's Faces Mascara
Wearing Erin’s Faces Matcha Mascara – with and without!

Honest Beauty Extreme Length Mascara + Primer

Honest Beauty Mascara

Shades Available: Black
Best For: Smudge-resistant, bold look

This one has quickly become a staple in my mascara collection. And you can’t beat the price point: only $17 which is a steal for a natural mascara. What’s really unique about this one is that it has a primer on one end that you apply before applying the mascara. It makes a huge difference! I can achieve a bold look that doesn’t budge. This is a good option if you’re just starting out with natural beauty and don’t want to spend too much money.

Shop Honest Beauty Mascara Here

Clean Beauty Mascaras (TOK, Honest, Saie, Ilia)

Ilia Limitless Lash Mascara

Ilia Limitless Lash Mascara

Shades Available: After Midnight (Black)
Best For: Definition

The first thing you’ll notice about this one is the brush: it has different textures! It’s dual-sided so you can achieve different looks or use them together. It takes some getting used to but ultimately, I love how this mascara looks. Bold, lengthening, not clumpy, and doesn’t flake or smudge. This is definitely a really unique mascara!

Shop Ilia Limitless Lash Mascara Here

Related post: “ILIA Limitless Lash vs. Fullest Volumizing: Clean Mascara Battle


Saie Mascara 101

Shades Available: Black
Best For: Definition

First of all, it has the most unique wand that is silicone with a spiky tip. I feel like it helps lift the edges of my lashes really well. The mascara is black and looks really natural once applied. The formula is more on the wet side. I find that it’s buildable and bold, but not clumpy. It has a flexible feel and doesn’t flake or smudge on me. I wouldn’t say this is the best mascara for holding a curl, my lashes tend to look straighter with this mascara, but overall I totally love how it applies and looks! It’s one that I grab over and over again.

Shop Saie Mascara Here

Saie Mascara 101
Wearing Saie Mascara 101


Tok Beauty MascaraShades Available: Black
Best For: Volumizing

Now comes in a recyclable aluminum tube! I immediately knew right away that I loved this mascara the first time I tried it. But I gave it more testing time and it’s still awesome. It contains horsetail plant to strengthen your lashes and pea protein to prevent breakage. It has a silicone brush and the formula isn’t flaky or smudgy. I can get amazing volume and length with this. I usually apply two coats of it and loooooove how it looks. Highly recommend! You can use the code BECCA10 for a discount.

Shop TOK Beauty Mascara Here

Tok Natural Mascara
Wearing the TOK Beauty Mascara

Work with Becca: Custom Consult

Best Natural Brow Products

Next, let’s chat brows. Whether you prefer a pencil, pomade, brush, or just want healthier, fuller brows, there are options for all!

Alima Pure Natural Definition Brow Pencil

Alima Pure Brow Pencil

Shades Available: Blonde, Brunette, Raven

I use the Blonde pencil which is more of an ashy blonde! The formula is super creamy. It’s a smooth, blendable pencil for precise application suited for subtle enhancement to bold definition. It glides on smoothly, blends beautifully, and lasts all day.

Shop Alima Pure Brow Pencils Here

Plume Nourish & Define Brow Pomade

Plume Nourish Define Brow Pomade

Shades Available: Golden Silk, Autumn Sunset, Ashy Daybreak, Chestnut Decadence, Cinnamon Cashmere, Endless Midnight

I absolutely love this pomade because not only does it provide definition and color, it also helps fill and grow brows! I use the shade Ashy Daybreak which is really close to my ashy blonde brows. Made with antioxidants and moisture-rich nutrients to condition the skin and hair along the brows and promote hair growth. A little goes a long way with this pomade, and it’s easily correctable. The spoolie and angled brush comes with the pomade, too, so no need to buy one separately!

And I’ve partnered with Plume to get you 15% off at checkout on their site! Just use the code ORGANICALLYBECCA. And the code ORGANICALLYBECCACAD will work if you’re in Canada.

Shop Plume Brow Pomades Here

Plume Nourish & Define Refillable Brow Pencil

Plume Nourish + Define Refillable Brow Pencils

Shades Available: Golden Silk, Autumn Sunset, Ashy Daybreak, Chestnut Decadence, Cinnamon Cashmere, Endless Midnight

Another awesome option from Plume. This has a similar formula as the pomade, but in pencil form! This is a super quick and smooth application, I love it! I can do my brows in like ten seconds flat. The pencil twists up and has a spoolie on the other end. Bonus, it’s refillable. Code ORGANICALLYBECCA or ORGANICALLYBECCACAD (Canada) works on these too.

Shop Plume Brow Pencils Here


W3ll People Brow Gel

Shades Available: Blonde, Brown, Dark Brown

This is one of the quicker options. You just swipe with the brush and you’re done! You can also finish grooming after it dries with a spoolie. I do not recommend this for very light-colored brows, though. I use the Blonde shade but have darker/ashy blonde brows. But I like that it isn’t too warm or red. I love that it doesn’t dry stiff or smudge.

Shop W3ll People Brow Gels Here

Natural Brow Products (Plume, Ere Perez, Alima Pure)

Best Lash & Brow Hair Growth Serums

Plume Lash & Brow Enhancing Serum

Plume Lash Brow Enhancing SerumThis serum is seriously SO amazing! It honestly did work for me. I used it mostly on my top lashes, and a little bit on my brows to fill in a patchy spot I had. I know the price on this is pretty steep, but this serum is legit (and actually much cheaper than prescription serums like Latisse). If you use it every day for at least a month you will definitely see results. Not only does it grow and fill brows and lashes, but it also works well to hold brows in place as a light gel.

The serum is made with 9 all-natural, responsibly-sourced botanical actives like aloe and organic castor oil to lock in keratin, moisturize, protect, grow, and strengthen. And again, use code ORGANICALLYBECCA for a discount at checkout (ORGANICALLYBECCACAD if you’re in Canada).

Shop Plume Serum Here

Budget-Friendly Option: Wink Organic Lash & Brow Oil

Amalie Wink Brow OilAnother option that is more on the affordable side. The ingredients are SUPER clean, plus I love the applicator brush tip which makes it easy to apply.



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Best Lash Primers & Clear Brow Gels


Ere Perez Aloe Gel Clear Lash Brow MascaraIf you’re just looking for something clear and simple, this is it! This doubles as both a clear mascara and non-tinted brow gel. It gives your lashes a natural look and lengthens, but doesn’t add any color so it doesn’t really look like you’re wearing mascara! It’s nice for brows too; I like it on days that I don’t want to fill brows in but still want to hold them in place.

Shop Ere Perez Clear Gel Here

Jane Iredale PureLash Primer + Conditioner

Jane Iredale PureLash Primer + Conditioner

If you’re *just* looking for a natural, non-toxic lash primer, here you go! This is literally one of the only natural ones on the market. And it works so well. I just apply a few coats, let it dry, then apply mascara as usual and it makes a BIG difference. Mascara just applies way easier and less clumpy. Highly recommend!

Shop Jane Iredale Lash Primer Here

Colorful natural mascaras? Check these out 🌈

If you’re looking for some fun, vibrant, naturally colorful mascaras…Au Naturale Bold Statement Vegan Mascara is available in seven colors. Choose from Navy, Teal, Magenta, Violet, Cobalt, and more.

Colorful Mascara, Lash Primer, and Clear Brow Gel

Best Brow & Lash Tools

Plume Lash Curler & Tweezers

Plume Lash Curler & Tweezers

A fabulous way to give lashes a subtle, natural curl before applying mascara. It also aids the application of the mascara and gives lashes more of a boost. And durable tweezers to pluck any stragglers.

Shop Plume Tools Here

So there you have it! These are the lash and brow products that have been staples in my routine for a while now. Let me know if you try any or have any questions!

Becca Signature



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Written by: Becca

Becca is a blogger, wife, and dog mom living in Milwaukee, Wisconsin. Having seen firsthand the benefits of switching to a natural lifestyle herself, she's passionate about helping women make the switch to clean beauty products, organic skincare, and a holistic way of life (without the stress of being perfect about it!).

8 comments on “The Top 13 Best Natural Mascaras & Brow Products (Clean & Cruelty-Free!)”

  1. I am looking for a better option for a lash growth boost gel. I have had the R&F product, but looking for something cleaner. Any recommendations?

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