Clean Beauty Starter Pack: 12 Essential Items for Your Daily Routine

Green Beauty Starter Pack

Do you want to switch to safer, natural cosmetics and personal care items, but don’t know where to start? The organic beauty industry is booming, which is awesome, but it can be TOTALLY confusing to figure out which brands and items to actually start with. In this post, I’ll share with you some of my favorites to help you get going with the basics. These are some of my everyday essentials that you can start incorporating into your routine to clean it up.


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I selected products that aren’t outrageously expensive and I consider good “staples” to start with! By the way, you definitely don’t need to ditch everything and buy all new products at once. Take it slow and replace items as they run out! Read my Beginner’s Guide to Green Beauty on a Budget for some helpful tips on how to make the transition without breaking the bank 💰

P.S. If you’re looking to swap out all of your products but need some more guidance, I offer 1:1 Custom Clean Beauty Consults. We can work together to find the perfect products for your budget, skin type, and preferences!

Blush: Han Pressed Blush Powder [$18]

Not only are these budget-friendly, but they work so well! It’s soooo pigmented and has great payoff; you barely need to tap with a brush to get a lot of color. The blush itself has a soft finish to it and is somewhat blurring. I like the “Coral Candy” shade which is a coral peach pink with a slight gold shimmer.

I appreciate that the packaging is all paper and curbside recyclable!

Buy Han Blush Here

Also available here on Amazon.

Han Pressed Blush in Coral Candy

Cleanser: One Love Organics Botanical B Oil Cleanser [$42]

Pack your bags because this cleanser will instantly transport you to a beachy paradise! This is also my go-to cleanser when I want to remove heavy-duty makeup with ease because nothing stands a chance against this one. It’s a clear oil but the pineapple aroma is to DIE for 🍍

If you’re new to oil cleansing, don’t worry! This is unique and rinses clean with water, no wiping needed.

One Love Organics Botanical B Enzyme Cleansing Oil

This guy also contains papaya and papain fruit enzymes to soften and gently exfoliate skin. It is a thicker and heavier oil but does not leave that feeling behind. You will love it!

Buy Botanical B Cleanser Here

Related post: “How to Get Started with the Oil Cleansing Method for Clear Skin

Deodorant: Meow Meow Tweet [$14]

Meow Meow Tweet Deodorant

This is a cult classic natural deodorant! It comes in both a glass jar or a push-up paperboard tube. It’s creamy, yet not oily, and glides on easily. It comes in a few different scents and also a formula made without baking soda which is perfect for those who have a sensitivity to it. The grapefruit smell is wonderful! I found that this one does a great job of keeping me dry and smelling good throughout the day. Love the sustainable packaging, too.

Buy Meow Meow Tweet Deodorant Here

Need help making the switch to natural deodorant? Check out this blog post for some tips!

Eye Liner: FitGlow Eye Liner Pencils [$24]

FitGlow Vegan Eyeliner Pencils

Creamy, smooth, and vegan! These are made with lots of organic ingredients, too. They also have an angled buffer brush to blend or create a smoky effect.

Available in lots of colors; I like the “Brightening Beige” pencil on my waterline to make my eyes pop!

Buy FitGlow Eye Liners Here

Eye Shadow: Well People Power Palettes [$22]

W3ll People Nudist Eye Shadow Palettes

Long-wearing and talc-free powder eyeshadows! These have both matte and shimmer shades, plus you can choose from warm or cool-toned palettes.

Buy Well People Eyeshadow Here

Facial Oil: Cocokind Watermelon Hemp Oil [$18]

Cocokind Watermelon Hemp Oil

This oil is an awesome option to start with because it’s ideal for pretty much all skin types and isn’t crazy expensive. The hero ingredients are watermelon seed oil and hemp oil which are both super nourishing. It’s lightweight and considered a “dry” oil meaning it won’t feel too greasy or heavy. Oils are amazing to use as moisturizers in your skincare routine because they lock in hydration and keep your skin happy! Coupon code ORGANICALLYBECCA gets you a discount on your first order.

Buy Cocokind Oil Here

Foundation Powder: Well People Bio Pressed Powder [$27]

W3ll People Bio Base Baked Foundations

A semi-matte powder foundation that is always a good go-to. It feels weightless, yet provides medium, natural-looking coverage. It layers perfectly over a liquid foundation or tinted moisturizer. You can’t go wrong with this classic!

Buy Well People Powder Here

Lipstick: Madame Gabriela [$35]

Madame Gabriela Lipsticks

These lipsticks are lovely! Creamy, buttery, and infused with lip-loving ingredients like manuka honey and avocado oil. They have a comfortable satin finish.

My favorite shade is “Sydney at 8AM” which is a pretty nude with pink undertones 💄

Buy Madame Gabriela Lipstick Here

Mascara: Honest Beauty Extreme Length Mascara + Primer [$20]

Not only is this one of the best natural mascaras out there, but it’s also the most affordable! It’s awesome because it has a primer on one end which makes a big difference with the application. I can achieve a bold and voluminous look with this and it doesn’t smudge or flake! It has a stubby silicone brush and works so well for me. Highly recommend.

Buy Honest Mascara Here

Also available here on Amazon.

Honest Beauty Extreme Length Mascara + Primer Duo

Shampoo & Conditioner: Plaine Products (Refillable!) [$30]

Eco-friendly packaging meets natural ingredients! This shampoo has been a fave of mine for years. Once it’s empty, you get a refill and send your bottle back (which they pay for). Reusable for the win. It lathers well (which is not always the case for a natural shampoo), smells pleasant, and gets my thick hair squeaky clean.

Choose from two scents or even an unscented option! And Plaine makes a conditioner that pairs with the shampoo. Coupon code ORGANICALLYBECCA gets you a discount!

Buy Plaine Products Here

Plaine Products Refillable Shampoo

Related blog: “Refill, Reuse, Rejoice with Plaine Products Eco-Friendly Body Care”

Tinted Moisturizer/SPF: Saie Slip Tint SPF35 [$36]

Saie Slip Tint SPF35 MoisturizerAn all-in-one moisturizer, sunscreen, and light/sheer coverage foundation. I’ve gone through SO many tubes of this stuff. It’s incredibly silky and blends into skin really well. It doesn’t feel like makeup or sunscreen at all, yet it makes your skin look slightly more enhanced (yet still natural!). Trust me, it’s good!

Buy Slip Tint Here

Toothpaste: RiseWell Natural Mineral Toothpaste [$12]

Rise Well Toothpaste

This toothpaste is safe enough to eat! It’s wild mint-flavored and contains no fluoride or sulfates. Plus it’s naturally whitening! It makes my teeth feel nice and clean. This brand is unique because they use hydroxyapatite; a natural mineral that remineralizes teeth and is a safer replacement for fluoride 🦷 Coupon code ORGANICALLYBECCA gets you a discount.

Buy RiseWell Here


Are you ready to dive in or what?! I also have a Faves page which is a huge list of ALL my fave green beauty products, along with hygiene products, food, clothing, books, blogs, and more. I’m so proud of you for making the choice to wear cleaner makeup and use better products. Let me know if you have any questions in the comments below.

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Written by: Becca

Becca is a blogger, wife, and dog mom living in Milwaukee, Wisconsin. Having seen firsthand the benefits of switching to a natural lifestyle herself, she's passionate about helping women make the switch to clean beauty products, organic skincare, and a holistic way of life (without the stress of being perfect about it!).

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