Green Beauty Starter Pack: 12 Essential Items to Add to Your Routine

Green Beauty Starter Pack

Do you want to switch to safer, natural cosmetics and personal care items, but don’t know where to start? The organic beauty industry is booming, which is awesome, but it can be TOTALLY confusing to figure out which brands and items to actually start with. In this post, I’ll share with you some of my favorites to help you get going with the basics. These are some of my everyday essentials that you can start incorporating into your routine to clean it up.


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I selected products that aren’t outrageously expensive and I consider good “staples” to start with! By the way, you definitely don’t need to ditch everything and buy all new products at once. Take it slow and replace items as they run out! Read my Beginner’s Guide to Green Beauty on a Budget for some helpful tips on how to make the transition without breaking the bank 💰

P.S. If you’re looking to swap out all of your products but need some more guidance, I offer 1:1 Custom Green Beauty Consults. We can work together to find the perfect products for your budget, skin type, and preferences!

ATHR Beauty Gemstone Eye Shadow Palette [$48]

Aether Beauty Eyeshadow Palettes

Gone are the days of mediocre natural eyeshadows! There is so much to love about these palettes. They are fully recyclable and the ingredients are ethically and sustainably sourced. My personal fave is the Rose Quartz palette. These have awesome pigment payoff with lasting color; in both shimmery and matte shades. Whether you’re looking for a bright and bold look, or something more subtle, you’re bound to find a palette you’ll love! Coupon code ORGANICALLYBECCA gets you a discount on your first order.

Shop ATHR Palettes Here

Au Naturale Swipe On Essential Eye Pencil [$23]

Au Naturale Swipe On Eye Pencil

A soft and smooth eyeliner made with organic oils and mineral pigments. It has a smoothing buffer at the end of it, too. I like the Graphite (gray) shade for a smoky look, and the Carrara (white) shade for my waterline to make my eyes pop!

Shop Au Naturale Eye Pencils Here

Clove + Hallow Lip Crème [$27]

Clove Hallow Lip Creme

So super smooth and creamy! 👄 These babies are made with organic jojoba, castor, and sunflower oils and deliver a punch of hydration and color with just one swipe. I love the Desert Rose shade the best; it’s a beautiful mid-tone rosy nude. The perfect shade for a simple, everyday look or even something more glam! Coupon code ORGANICALLYBECCA15 gets you a discount on your first order.

Shop Lip Crèmes Here

Honest Beauty Extreme Length Mascara + Primer [$17]

Honest Beauty Mascara

Not only is this one of the best natural mascaras out there, but it’s also the most affordable! It’s awesome because it has a primer on one end which makes a big difference with the application. I can achieve a bold and voluminous look with this and it doesn’t smudge or flake! It has a stubby silicone brush and works so well for me. Highly recommend.

Shop Honest Mascara Here

Ilia Super Serum Skin Tint SPF40 [$48]

Ilia Super Serum Skin Tint SPF40An all-in-one moisturizer, sunscreen, and light/sheer coverage foundation. It’s not dewy (it’s oil-free) but does make you look luminous and glowy! Using a multifunctional product is a great way to start your clean beauty journey without having to buy too many different items. This is a cult classic in natural beauty!

Shop Ilia Skin Tint Here

Meow Meow Tweet Deodorant [$14]

Meow Meow Tweet Deodorant

This is a cult classic natural deodorant! It comes in both a glass jar or a push-up paperboard tube. It’s creamy, yet not oily, and glides on easily. It comes in a few different scents and also a formula made without baking soda which is perfect for those who have a sensitivity to it. The grapefruit smell is amazing! I found that this one does a great job of keeping me dry and smelling good throughout the day. Love the sustainable packaging, too.

Shop Meow Meow Tweet Here

Need help making the switch to natural deodorant? Check out this blog post for some tips!

Plaine Products Refillable Shampoo [$30]

Plaine Products

Eco-friendly packaging meets natural ingredients! This shampoo has been a fave of mine for years. Once it’s empty, you get a refill and send your bottle back (which they pay for). Reusable for the win. It lathers well (which is not always the case for a natural shampoo), smells amazing, and gets my thick hair squeaky clean. Coupon code ORGANICALLYBECCA gets you a discount!

Shop Plaine Products Here

Related blog: “Refill, Reuse, Rejoice with Plaine Products Eco-Friendly Body Care”

RiseWell Natural Mineral Toothpaste [$12]

Rise Well Toothpaste

This toothpaste is safe enough to eat! It’s wild mint-flavored and contains no fluoride or sulfates. Plus it’s naturally whitening! It makes my teeth feel nice and clean. This brand is unique because they use hydroxyapatite; a natural mineral that remineralizes teeth and is a safer replacement for fluoride 🦷 Coupon code ORGANICALLYBECCA gets you a discount.

Shop RiseWell Here

Learn more about why I avoid fluoride in this podcast episode ft. Melissa Gallico.

The Sunday Standard Superfood Oil-to-Milk Cleansing Balm [$46]

The Sunday Standard Superfood Oil-to-Milk Cleansing Balm

You haven’t lived until you’ve tried oil cleansing. This is one of my favorite cleansers ever. It applies as a thick balm and melts away into a luscious oil. It has a very gentle scrub to it and makeup doesn’t stand a chance against this. It’s the most gorgeous green color and it always leaves my skin feeling SO silky soft and clean. It’s great for all skin types, even acne-prone skin. Coupon code ORGANICALLYBECCA gets you a discount.

Shop Oil-to-Milk Cleansing Balm Here

To learn more about the benefits of oil cleansing for your skin, listen to this podcast episode with Emma (the founder of The Sunday Standard).

W3ll People Bio Base Baked Foundation [$25]

W3ll People Bio Base Baked Foundations

A semi-matte powder foundation that is always a good go-to. It feels weightless, yet provides medium, natural-looking coverage. It layers perfectly over a liquid foundation. You can’t go wrong with this classic.

Shop W3ll People Foundation Here

Related blog: “TARGET Shopping Guide: 23+ Clean Beauty Brands [FREE Printable Download!]”

Vapour Pressed Powder Blush [$28]

Vapour Pressed Blush Powders

A velvety soft powder blush with rich color payoff. It’s not sparkly but does have a hint of shimmer to it for a little highlight action. I appreciate that this blush is easily blendable and you can build it up for more pigment. It wears beautifully throughout the day!

Shop Vapour Blush Here

Wabi-Sabi Botanicals Balancing Act Serum [$26]

Wabi-Sabi Botanicals Balancing Act Serum*

This serum is an awesome option to start with because it’s ideal for pretty much all skin types. Even sensitive! It doesn’t contain any essential oils which can be irritating. It’s gluten free, palm oil free, vegan, and uses organic and ethically-sourced ingredients. Oils are amazing to use as moisturizers in your skincare routine because they lock in hydration and keep your skin happy! Coupon code ORGANICALLYBECCA gets you a discount on your first order.

Shop Balancing Act Here


Are you ready to dive in or what?! I also have a Faves page which is a huge list of ALL my fave green beauty products, along with hygiene products, food, clothing, books, blogs, and more. I’m so proud of you for making the choice to wear cleaner makeup and use better products. Let me know if you have any questions in the comments below.

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Written by: Becca

Becca is a blogger, wife, and dog mom living in Milwaukee, Wisconsin. Having seen firsthand the benefits of switching to a natural lifestyle herself, she's passionate about helping women make the switch to clean beauty products, organic skincare, and a holistic way of life (without the stress of being perfect about it!).

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