Organic vs. Natural vs. Non-GMO & More: The ULTIMATE Guide to Deciphering Food Labels

How to Decipher Food Labels

When looking for food at the grocery store, you want to make the best decisions for your health. Unfortunately, it’s easy to fall into marketing traps and buzzwords that make the food seem healthy when really that might not be the case.

Well, I’m here to help! There are a lot of nuances when it comes to food labeling, so I’ve created a guide to help you better understand common labeling terms and what they really mean.

This blog post will cover the following labels:
(click one to skip to that specific section)

Let’s get started! 😎

Natural or All-Natural or 100% Natural

Natural pretty much means NOTHING when it comes to food. Any company can throw the word “natural” on their product – it is unregulated. Food labeled “natural” can still mean that it contains hormones, antibiotics, pesticides, sewage sludge, genetically modified ingredients, and fertilizers. It is just a buzzword to make consumers think they are making a healthy choice. Greasy potato chips are “natural.” Mountain Dew is “natural.” Don’t fall for it.

100% Organic

USDA Organic100% organic means just that – it contains ONLY organic ingredients. These items have the USDA Organic seal on them. I recently did a post on what organic really means, so read that if you are interested in the details. According to, “Simply stated, organic produce and other ingredients are grown without the use of synthetic pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms, or ionizing radiation. Animals that produce meat, poultry, eggs, and dairy products do not take antibiotics or growth hormones.” So yes, organic does also mean non-GMO.

If you are looking at produce at the store, you will notice a little sticker with numbers on it. If your produce has 4 digits, it means that it was “conventionally grown, but not organic”. If it has 5 digits and begins with a 9, it means that the produce was organically grown.


This means it has at least 95% organic ingredients. These foods can still contain the USDA Organic seal.

Certified Organic

Certified organic is the same as organic, it just means that the farmer applied for the USDA label. Many farmers decide to forego the certification because of rigorous applications, costs, inspections, etc. If you are buying food from a farmers market, for example, always ask them how their food is grown to get the exact details. Keep in mind that even if a producer is certified organic, the use of the USDA Organic label is optional.

Made with Organic Ingredients

This means that the food contains between 70% and 95% organic ingredients and can list up to three of those ingredients as “organic.” Foods that have less than 70% organic ingredients cannot be labeled organic, but the label can indicate that there are organic ingredients.

Non-GMO or GMO-Free

Or “made without genetically modified ingredients.” Non-GMO means that the food has been grown without genetically modified organisms. GMOs are genetically modified organisms that contain lab-created genes to give them new characteristics, such as increased size, resistance to pests, or a more appealing aesthetic. If you are unfamiliar with the dangers of GMOs, Realfoodology gives a great explanation as to why they are unsafe. Naturally Savvy has another very informative article. When food is labeled non-GMO, that does NOT mean that it is organic. It can still contain pesticides, herbicides, sewage sludge, antibiotics, etc. So beware of foods with just the non-GMO label and no organic label. Also, be aware that the non-GMO label is not regulated by the FDA – there is no process behind getting certified to use this label.

When looking at produce at the store, look at the sticker. A 5 digit code that begins with an 8 indicates that the produce was genetically modified.

Non-GMO Project Verified

Non-GMO Project Verified

If you want to be totally sure that you are avoiding GMOs, look for this certification. Products with this label have gone through a verification process. Read more about the process on their website. #LookForTheButterfly


Grass-fed is a term used for beef. It means that the cows are exclusively fed grass, hay, and forage. This is a good thing because that is what cows naturally eat for their diet and usually means that they have more room to roam around and forage. In big giant cow lots, cows are usually given grains and corn because it is cheap. In this case, they are usually packed really closely together as well and do not have room to move around, which usually leads to sicker cows. This leads to the use of antibiotics and hormones. The grains that the cows are fed usually have pesticides too. You see where I’m going with this? Not good. Grass-fed does not mean organic, and organic does not mean grass-fed: when buying beef, make sure it is grass-fed AND organic. 🐄

No Added Hormones / Antibiotics / rBGH

Oftentimes animals are given hormones to make them grow faster so that they can be sent to market quicker, and in turn make more money. This is a problem because when we eat that meat, we are ingesting the hormones ourselves. Hormone imbalances in our body are a big problem. Animals that live in close quarters of each other are also given antibiotics to keep them from getting sick. These are also transferred to us when we eat that meat. This leads to antibiotic resistance, amongst other problems. You might also see “rBGH free” when buying dairy. rBGH (recombinant bovine growth hormone) is a genetically engineered artificial hormone injected into dairy cows to make them produce more milk. Also good to note: just because something is antibiotic-free does not mean that there are other types of pharmaceuticals given to the animals to prevent them from getting sick. If you buy organic, you can be sure there are NO hormones, antibiotics, or nasty pharmaceuticals in your food.


When it comes to eggs and poultry, all cage-free means is that the animals are not cooped up in cages. But that’s all it means. They still can be in giant warehouses packed in close to each other without room to move or access to sunlight. They are probably being given GMO corn, soy, grains, antibiotics, hormones, and synthetic Vitamin D to make up for the lack of sunlight. They are forced to stand in their own poop. EW. They are likely unhealthy, unhappy, and producing bad eggs. So when McDonald’s says “cage-free eggs by 2025” it makes me laugh because their eggs will not be any better than before. If you want nightmares, Google “McDonald’s chicken warehouse.” 🐣

Free Range

Free range is similar to cage-free. The difference is that the animals are required to be given access to the outdoors. However, what this usually entails is a giant warehouse packed full of birds with one tiny little door to go outside into a tiny little coop. Usually, there are so many birds that they can’t even make it outside to begin with. Free range sounds like it would be a nice thing, but that is usually not the case.


This is another term that is used for poultry and eggs. It is marketed to sound like a good thing. However, a bird’s diet consists of bugs and grass, so to eliminate their ability to eat that doesn’t make sense. Vegetarian-fed means they are given corn and soy. Likely genetically modified, too, which also means they are heavily sprayed with pesticides.

Pasture Raised

For poultry and eggs, you want to look for pasture-raised. This means that the animals are free to roam around outside and eat bugs and grass as they please. They have sunlight and room to move around and a coop to go in and out of. Overall they are healthy and happy and are producing good eggs. You can even notice a difference in the color of yolks and the taste of the eggs. Yay for happy chickens! 🐔 For more info on egg labeling, read Realfoodology’s post.

Gluten-Free or Gluten Friendly

For people with Celiac disease or wheat allergies, they are unable to ingest gluten. According to, “gluten is a general name for the proteins found in wheat.” While the increase in gluten awareness is great for those with a gluten intolerance, it has become a buzzword. Gluten-free does not always mean the product is healthy, especially when fillers such as sugar, GMO corn, or soy are added in place of wheat. Often times the product is highly processed and stripped of nutrients. When looking for gluten-free foods, opt for those that are naturally gluten-free vs. those that are engineered to not have gluten.

100% Whole Grain or Whole Wheat

100% Whole GrainWhen buying wheat products, make sure they are 100% whole grain or whole wheat. This means they include the entire kernel of the grain and have the full nutritional values. Anything else is refined. If you see multigrain, that means “more than one type of grain has been used, but that doesn’t necessarily mean that any of them are whole grains.” (via 🍞


Kosher is a Jewish dietary law. The word itself means “proper” or “acceptable.” There are rules about what types of animals are kosher, how to butcher them, where they come from, equipment that can be used, etc. Read more about the kosher diet.

Other Additives

I also want to point out to be wary of foods labeled no added sugar, colors, synthetics, trans fats, or preservatives. Just because there is no added sugar doesn’t mean that some sugar substitute wasn’t added in it’s place, for example. Read the ingredients and research them if you are unfamiliar.

In conclusion…

Moral of the story: 100% organic is best. But just because something is organic does not mean it is healthy for you (organic soda, organic candy, etc.). In general, you should always opt for less processed foods, or foods that contain fewer ingredients. Don’t just focus on how much fat or how many calories something has, but instead read the ingredients. Always be skeptical of marketing terms and buzzwords. Do research on companies and how they make their food and buy locally when possible. Real food is best!

I hope you found this helpful! Let me know in the comments if there are any other labeling terms you have questions about 👇

Organic vs. Natural


Written by: Becca

Becca is a blogger, wife, and dog mom living in Milwaukee, Wisconsin. Having seen firsthand the benefits of switching to a natural lifestyle herself, she's passionate about helping women make the switch to clean beauty products, organic skincare, and a holistic way of life (without the stress of being perfect about it!).

5 comments on “Organic vs. Natural vs. Non-GMO & More: The ULTIMATE Guide to Deciphering Food Labels”

  1. Great post! I’m glad you found my blog helpful in putting this together. It’s definitely quite the process to manage when shopping! But you’re right… in the end, organic is clearly best!!

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