So you’re interested in switching to clean beauty products, that’s great! Now, where the heck can you actually find them!? Back in the day, there was basically one or two places to buy natural, organic cosmetics and skincare, and OH I am so glad that times have changed! Today I’m going to share over a dozen stores and retailers that you can shop to your (green) heart’s content.
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Whether you’re looking to buy from a small, indie shop or a larger retailer, there are plenty of options here for you. These are all U.S.-based markets, although some do ship internationally which is noted 🛒 Here we go!
Aillea Beauty
Aillea is a Denver-based online retailer that bans over 30+ ingredients and has strict standards for the brands they carry. They sell makeup, skincare, bath, body, and hair products. Aillea is woman-owned by Kathryn Murray Dickinson.
Retail Stores: Atlanta, Charleston, Charlotte, Denver, Raleigh
Shipping: Free shipping on US orders $50+ (Ships to Canada)
Brands Aillea Carries: Over 50 brands including ATHR Beauty, Alpyn Beauty, Clove + Hallow, David’s, Ilia, Indie Lee, Innersense, Josh Rosebrook, Kjaer Weis, Kosas, Lily Lolo, MUN, Orgaid, Organic Bath Co., OSEA, Osmia, Suntegrity, Ursa Major, Vapour.
My top picks from the store:
- ATHR Gemstone Eye Shadow Palettes
- Alpyn Bearberry Vitamin C Glow Serum
- Ilia Limitless Lash Mascara
- One Love Organics Botanical B Enzyme Cleansing Oil
- RMS Eyelights Metallic Eye Shadows
You can use the code ORGANICALLYBECCA at checkout for a discount on your first Aillea order! (excludes Josh Rosebrook, Vintner’s Daughter, and Kypris)
BLK + GRN
An all-natural marketplace by all Black artisans, owned by a woman (Dr. Kristian E.) and based in New York. They have a 4-part approval process that evaluates ingredients, sourcing, effectiveness, and branding before allowing products into their marketplace. They stock bath, body, beauty, wellness, hair, home, and baby products.
Shipping: Free shipping on US orders $99+
Brands BLK+GRN Carries: Over 60 artisans including PiperWai deodorant, Golde, Honey Pot Co.
My top picks from the store:
- Copper Tongue Scraper
- Eu’Genia Shea Butter
- Golde
The Choosy Chick
The Choosy Chick is one of my favorite stores! As the name suggests, the founder Margot White is very picky about the products she carries. You can find natural items for the whole family at her shop, which ships from Dallas. I love supporting her brand.
Shipping: Free shipping on US orders $75+ (Ships to Canada and Internationally)
Brands The Choosy Chick Carries: Over 45 brands including 100% Pure, Acure, Au Naturale, Badger, David’s, Inika Organic, Innersense, Kari Gran, Kosmatology, Leahlani, Lily Lolo, Prim Botanicals, Raw Elements.
My top picks from the store:
- 100% Pure Bamboo Blur Setting Powder
- Au Naturale SuStain Matte Lip Stains
- Inika Organic Liquid Eye Liners
- Leahlani Bless Beauty Balm
You can use the code ORGANICALLYBECCA at checkout for a discount!
Credo Beauty
Credo is the LARGEST clean beauty retailer (they are based in San Francisco) and has been around since 2015. Co-founded by Annie Jackson, and 90% of brands they carry are led by women, so cool! They have a “Dirty List” of over 2,700 banned ingredients and a portion of each purchase is donated to Lipstick Angels, a non-profit organization that provides personalized, oncology-sensitive beauty and skincare services to cancer patients. Credo also has a specific section of their site where you can shop BIPOC-owned brands!
Retail Stores: San Francisco, Chicago, Boston, Los Angeles, Plano, San Diego, New York, Brooklyn
Shipping: Free shipping on US orders $50+
Rewards: Credo Rewards program and earn 1 point for every dollar spent (it accrues when you spend more), or by leaving reviews and bringing your empties back.
Brands Credo Carries: Over 150 brands including ATHR, Alima Pure, Alpyn, Antonym, Axiology, Beneath Your Mask, Ere Perez, Ilia, Kari Gran, Kosas, One Love Organics, Pai, Routine Deodorant, Vapour, W3ll People, Wabi-Sabi Botanicals.
My top picks from the store:
You can use code CLEAN10 for 10% off your first Credo order!
Related post: “30+ Green Beauty Brands That Offer Sample Sizes”
The Detox Market
Founded by Romain Gaillard in 2010, The Detox Market is another large clean beauty retailer with strict ingredient standards. They also have a monthly subscription box called The Detox Box that usually features one brand and at least $90 worth of product. It’s a good one and they are one of my go-to stores. They are based in California.
Retail Stores: New York, West Hollywood, Santa Monica, Los Angeles, Toronto, Newport Beach, San Diego, Venice
Shipping: Free shipping on US orders $50+ (Ships Internationally and has a separate Canadian online store)
Rewards: Earn 1 Detox Point for every dollar spent, and 5% cashback on each purchase. You can also earn points by writing reviews, birthdays, and bringing your empties to the store.
Brands The Detox Market Carries: Over 150 brands including 100% Pure, ATHR, Alima Pure, Captain Blankenship, Detox Mode (their own brand!), Fitglow, Hynt, Ilia, Innersense, Josh Rosebrook, Kosas, Lily Lolo, Meow Meow Tweet, MŪN, Odacite, One Love Organics, Osmia, Pai, Suntegrity, Sappho, Vapour.
My top picks from the store:
- Detox Mode Altogether Body Oil
- Hynt Duet Perfecting Concealer
- Kosas 10-Second Liquid Eye Shadow
- OSEA Hyaluronic Sea Serum
Related post: “4 Clean Beauty Subscription Boxes (That Are Actually Worth It)“
EarthHero Low Waste Store
EarthHero is primarily a market to shop sustainable and environmentally-friendly products (household items, clothing, etc.) but you can also find zero waste makeup, dental, skincare, and body care. They are a Certified B Corp founded by Ryan Lewis and are based in Boulder. Every order helps plant five trees as they have teamed up with Trees for the Future 🌲 You can learn more about EarthHero in this blog post and see my top picks from their shop!
Shipping: Free shipping on US orders $50+ (Ships to Canada)
Rewards: Earn points with each purchase or review (Every 100 points = $5 to redeem on the shop)
Brands EarthHero Carries: Over 150 brands including Badger, David’s, Dropps, Elate Cosmetics, Georganics, Goddess Garden, Meow Meow Tweet, Plaine Products, Province Apothecary.
You can use the code BECCA10 at checkout for a discount!
The Farmacie Shop
Owned and operated by Dr. Paulina Patsios, a pharmacist with a passion for holistic living. I am proud to call her a friend and support her business! She carries a bunch of health, beauty, skincare, home, and wellness products. She frequently offers promotions and gifts with purchases, too. I wholeheartedly trust her high standards for ingredients and quality!
Shipping: Free shipping on US orders $200+
Brands The Farmacie Shop Carries: Over 70 brands including DefenderShield, Fitglow, Force of Nature, Good Medicine, Hynt, Josh Rosebrook, Kaia Naturals, Leahlani, No Tox Life, NuLeaf CBD, Orgaid, Plume, The Sunday Standard, TOK Beauty.
My top picks from the store:
- Cleo+Coco Blue Tansy Deodorant
- Josh Rosebrook Active Enzyme Exfoliator
- Leahlani Mermaid Mask
- Plume Nourish & Define Brow Pencil
Love Peace Organic
Love Peace Organic was founded by Anastasia Taras in 2020, whom I have met in person because she lives in the Milwaukee area! She does not have a retail shop, it’s all online, but does offer local pickup. Her shop offers skincare, bath and body, and wellness products. She experienced health issues that sparked her interest in holistic living.
Shipping: $7 flat rate US shipping, free for orders over $100
Brands Love Peace Organic Carries: Activist, Agent Nateur, Aleavia, Beekeeper’s Naturals, Biophilia Botanicals, Daughter of the Land, Geocentral, Heritage Store, Lily Ashwell, Living Libations, Mar Mar, Organic Olivia, Poppy & Pout, Province Apothecary, Shiva Rose, Under Luna, Wildcare, Wilde House Paper, Wooden Spoon Herbs, WTHN.
My top picks from the store:
- Beekeeper’s Natural Propolis Throat Spray
- Facial Reflexology Tool
- Living Libations Best Skin Ever Sea Buckthorn Oil
- Organic Castor Oil Pack Kit
You can use the code ORGANICALLYBECCA at checkout for a discount!
MADE Simple Living
Owner Kate Zills is one of the sweetest human beings you will ever (virtually) meet! She is an environmental engineer based in Alabama and sells clean makeup, skincare, and body care since 2019. Kate strives to make learning about natural products simple. She is a small business and a hardworking lady worth supporting!
Shipping: Free shipping on US orders $100+ (Free local delivery)
Brands MADE Carries: Earth Harbor, Emogene & Co., FitGlow, Glam & Grace, Leahlani, Lily Lolo, Soul Deo, Suntegrity, The Sunday Standard. Kate also has her own MADE skincare products.
My top picks from the store:
- MADE Magic City Brightening Glow Elixir
- FitGlow Lip Colour Serum
- Leahlani Aloha Ambrosia Morning Moisture Elixir
- The Sunday Standard Blue Tansy Clarifying Day Oil
- Suntegrity Impeccable Skin SPF30 Foundation
You can use the code ORGANICALLYBECCA at checkout for a discount!
Want a giant directory of all the natural beauty brands out there? Check out my Master List of Clean Beauty Brands!
Petit Vour
Petit Vour’s primary standard is Crème de la Cruelty-Free™ and ethical (no animal testing or animal-derived ingredients). But I consider most of the items to be clean, too. Co-founded by Madeline Alcott in 2012 and based in Austin, Texas. You’ll find beauty, skincare, and body care as well as lifestyle products like clothing and home goods. Petit Vour also has a monthly curated subscription box which is unique because it’s based on your specific preferences that you can set.
Shipping: Free shipping on US orders $50+ (Ships Internationally)
Rewards: PV Points program where you can earn 20% back on purchases and earn points by reviewing, subscribing, etc.
Brands Petit Vour Carries: Over 130 brands including 100% Pure, Alima Pure, Antonym, Au Naturale, Axiology, Blissoma, Clove + Hallow, Elate Cosmetics, Fitglow, Ilia, Kaia Naturals, Meow Meow Tweet, OSEA, Osmia, Pai, Rahua, Suntegrity, Ursa Major.
My top picks from the store:
- Au Naturale C2P Foundation Stick
- Blissoma Photonic SPF25 Facial Sunscreen + Moisturizer
- Clove + Hallow Lip Velvet
- Meow Meow Tweet Grapefruit Deodorant Stick
Poppy Avenue Clean Beauty Bar
Wisconsin’s first clean beauty retail store, owned by a mother-daughter duo Audra and Christian. They are soooooo lovely! All of their products follow European standards and beyond, meaning over 1,300+ ingredients are avoided. Maybe I’m biased because they’re local to me, but I love supporting them! They also do a monthly Pretty Poppy Box, which is a gift with purchase deal (plus free samples with each order).
Retail Store: Appleton, Wisconsin
Shipping: $8 flat rate US shipping
Brands Poppy Avenue Carries: Over 35 brands including ATHR, Chocolate Sun, Dr. Brite, Elate Cosmetics, Fitglow, Good Medicine, Innersense, Kosas, Kosmatology, Lily Lolo, Osmia, Plume, Sappho, Suntegrity.
My top picks from the store:
- Chocolate Sun Tanning Cream
- Innersense Pure Harmony Hairbath
- Kosas Baked Bronzer
- Sappho Essential Foundation
Shimmer
Shimmer is owned by Katherine Lowe and stocks natural, ethical beauty and skincare. Her goal is to provide a variety of price points and products that can realistically fit into your routine so you can easily make the switch to natural beauty. Her retail shop is so darling! ✨
Retail Store: New Bedford, Massachusetts
Shipping: $5 flat rate US shipping
Brands Shimmer Carries: Over 15 brands including ATHR, Clove + Hallow, Ere Perez, Innersense, Kari Gran, Lily Lolo, Raw Elements, Suntegrity, Vapour.
My top picks from the store:
- Ere Perez Oat Milk Foundation
- Eyes That TOK Mascara
- One Love Organics Eyebright Serum
- Organic Bath Co. Body Wash
Larger Retailers That Carry Natural Brands
So I am all about supporting small businesses, but I get it, sometimes you want to play around with products in person or shop somewhere that’s more convenient for you. Thankfully, larger retailers are starting to hop on the clean beauty craze and carry natural brands which makes them more accessible. Here are some options:
- Target (Download my free guide to natural brands at Target here)
- Ulta (Download my free guide to natural brands at Ulta here)
- Sephora (Download my free guide to natural brands at Sephora here)
- Thrive Market carries Acure, Badger, Cocokind, Raw Elements, RMS, Thinksport, Ursa Major, and W3ll People
- Plus I have a curated Amazon storefront that lists my fave products you can buy on Amazon
P.S. be careful that you don’t fall for greenwashing and tricky marketing. Learn more about cosmetic ingredients to avoid or download my Clean Beauty 101 ebook! 📖
Hopefully that didn’t overwhelm you, but the good news is, you should have NO problem getting your hands on some green beauty products now! If there are any retailers I missed, feel free to leave them in the comments. Happy shopping 🛍
Hey! How come MIG Living isn’t on here? It’s the cleanest/purest I have encountered. Great blog, btw!